Millennials and Instagram changed the restaurant industry

Food photo-sharing on social media is not being done just to document what we are eating, but also to decide where we eat.

“18-35-year-olds spend five whole days a year browsing food images on Instagram, and 30 per cent would avoid a restaurant if their Instagram presence was weak”. * 
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When millennials want to go out for a meal they first check out Instagram: either influencers' profiles, hashtags, or restaurants' profiles, to decide where to go. Usually, when they sit in a restaurant, they already know what they want because they did their research in advance. They check the restaurant’s page but also the tags that customers used there. That's why, in addition to a great profile and interaction rate, a geotag and a hashtag are very important as well.

Another aspect that millennials look out for is not only what the dishes look like, but also details of the location and for example the lighting, to be able to make an aesthetically pleasing photo.  

Picture by: https://www.instagram.com/victoria_mit_c/

Picture by: https://www.instagram.com/victoria_mit_c/

The good thing is that restaurants can use the power of Instagram and pursue their customers to post and share their dishes or their place. They can do this by creating meals that are trending and by creating touch points in their place to attract customers and encourage picture taking.

These could range from palm tree wall paper

to colourful tiles:

and neon signs.

What’s more, looking after the Instagram account allows restaurants to check if the dishes are being presented correctly and generally what’s actually going on in their restaurants. Like this, restaurants can see what are the most loved dishes and items by millennials and adjust it to their places.

Source: http://www.irinahp.com/blog/2017/3/a-vienna-guide

Source: http://www.irinahp.com/blog/2017/3/a-vienna-guide

And when a certain dish or food item - such as unicornshakes - becomes an Instagram sensation, people “invade” the places in order to get their hands on it and snap it. Restaurant and cafe owners should always have an eye for the upcoming trends and be the "go-to place" for millennials.

Source: https://www.instagram.com/cremeandsugaroc/

Source: https://www.instagram.com/cremeandsugaroc/

This is a first insight into how Instagram and millennials changed the restaurant industry and we can't wait for what's yet to come. 

If you want to know more, get in touch to discuss, or watch this space - we promise to keep you posted!

 

Source * http://www.independent.co.uk/life-style/food-and-drink/millenials-restaurant-how-choose-instagram-social-media-where-eat-a7677786.html
The Brunch Club